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After that, they stopped using it. One reason could be that the brand was already well-known at that time. Because the font never performs the main function of a logo it is quite difficult to say any details about it.
What we know for sure is that this is a classic font that can be read easily and it has the same thickness in all of its letters. The Mercedes emblem was in a circle without counting the first year of its existence. First, the emblem was in an oval shape that was elongated in the horizontal direction but one of their competitors, Maserati also used an oval logo so they decided to elongate it in the vertical direction.
They also tried to change the start by adding four rays to it but this was not a smart move and they decided that the three-rayed star was the best one to go with. We do know that the logomark represents a rich history and that it goes into many industries.
Because it has a simple design and cool angles the Mercedes sign can be instantly recognized. It is a symbol of first-class performance and it will continue to be so in the past, present, and future! The idea behind that was that the star is going to shine over his factory and bring prosperity to it. So, they took the star as the company logo and they trademarked the three and four-pointed star. At first, the logo had a blue color and then it was changed to its signature silver one after they participated at the Grand Prix at the Nurburgring in Throughout the company, the Mercedes logo has had some changes.
The first one was in and the most important ones took place in , , , and In when Mercedes Jellinek was 11 years old her father insisted that her name should be given to 36 cars that he wanted to buy from Daimler-Motoren-Gesellschaft.
Daimler-Motoren-Gesellschaft used the Mercedes name for many of their cars and their registered the trademark in In they also registered the three-pointed star. So, the logo like the company is a combination of two into one. They simplified the emblem a lot this year. The rim of the circle together with the name of the company and the laurel wreaths disappeared entirely from the logo.
The first variation was comprised of name alone, and later on a three pointed star was added. Initially it was of firm and prestigious gold color. And only a unity of companies created Mercedes-Benz logo that we know today. The three pointed star was circled by laurels, borrowed from Karl Benz company. And Benz adopted those due numerous victories and awards won by his cars. And laurels turned into a simple circle. It is one of most popular symbols of wealth and quality nowadays. There is an alternative point of view regarding the symbol formation.
Initially, the star was supposed to symbolize a power to rule three spheres. Three elements are water, earth and waves. This could be a hidden meaning of Mercedes logo. The company manufactures engines not only for cars but for planes and all kinds of navy transport too. Contemporary interpretation is that the three points represent three qualities of manufactured cars. Those are reliability, high speed and assemblage quality.
It seems that this meaning is more appropriate these days. Yet there is another legend of Mercedes logo creation. While designing the logo, the trio of creators was arguing about every single detail. And Mercedes, the girl after who the company was named, managed to reconcile them.
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